.Manly Bands is a direct-to-consumer homeowner of men's rings. The company introduced in 2016 after John Ruggiero, the founder with his other half Michelle, could not find an appropriate wedding event band.This is Ruggiero's 2nd look on the podcast. In April 2021, our experts discussed the firm's founding, special band materials, as well as even more. Since then, Manly Bands has gotten its own maker. The manufacturing of rings from, claim, Port Daniel's whiskey barrels or Fender guitar strings makes compelling video clip, states Ruggiero, perfect for narration on social media sites and also somewhere else.The whole entire sound of our discussion is inserted listed below. The transcript is actually edited for span and quality.Eric Bandholz: Offer our team a rundown of what you carry out.John Ruggiero: My better half, Michelle, as well as I began an on-line ring provider called Manly Bands in 2016 to handle an issue of wedding celebration bands for males. Our experts were simply wed. I possess sizable hands as well as could not locate a band that I just liked that was actually not overpriced. My possibilities were actually buying coming from a directory or having one thing personalized.I ended up getting coming from a site. The ring showed up in a flat mailer, without any carton or even client service. It was actually a horrible expertise by today's ecommerce criteria.We acquired married, moved to Florida, as well as needed to have a task. Our team told ourselves, "Our team're both entrepreneurs. Why do not our company create our personal company?" Our experts talked about the sorts of concerns our experts 'd found and also just how to fix them. My band adventure showed up, as well as our team opted to try to resolve it for other fellas.Our target when our experts started was actually to pay for rental payment. Our team thought creating a pair many thousand dollars a month coming from this will be superb. Our company considered it a lifestyle service, not high-growth. It was actually simply Michelle as well as me in our garage making bands and sending all of them out to clients. Our team had actually hit on something. Our notification resonated along with leads.Michelle as well as I create an outstanding group. I produce suggestions, as well as she's the implementer. A considerable amount of our effectiveness visits her innovative thoughts. She labels the rings as well as builds personalities. She hooks up the rings to consumers. Describing a ring entirely as "eight-millimeter dark" failed to suffice.Our company created rings coming from one-of-a-kind products, such as Jack Daniel's barrels or even exclusive metals. Business took off. Since then, our company've developed substantially. Our team currently have more than 55 individuals in the Manly Bands family. Concerning half of those are band artisans who function in our just recently gotten production shop in Utah.Bandholz: When did you obtain a producer?Ruggiero: Regarding a year and also a fifty percent earlier. Our company had been their consumer for years, so we understood them well. Many of their organization was retail, which didn't interest our company-- heading to mom-and-pop jewelry experts. They preserved their retail consumers and trademark name. Our company got some of their resources and also delivered over staff members.Causing a production team has actually been just one of the very best traits our company've performed. It is actually been actually amazing to walk out there and see all of them make rings out of Fender guitar strings or steel coming from an M1 Abrams storage tank.Bandholz: Just how performs internal manufacturing effect advertising and marketing?Ruggiero: It is actually been big. Taking a video camera to the opposite side of the workplace as well as filming the staff making use of turrets to cut the metallic rods or even bourbon gun barrels right into rings makes for incredible video. Our team have our electronic camera crew out there continuously. Our team utilize that video on our social media as well as in our advertisements as well as email lists. Our experts try to promote that given that the majority of companies in the guys's band area don't manufacture. They drop ship or even purchase coming from overseas and afterwards ship it out. However our experts desire it to last a life-time as well as be actually something individuals can take honor in.Our experts've possessed a great deal of excellence along with our army ancestry selection, where we resource special armed forces materials. Our team have the M1 Garand rifle inventory, the hardwood part, from War of the nations I. Enjoying our team put that in the turret and also reduced an item out for a ring is interesting.Our marketing for those bands discuss the history, the soldiers, where the item was utilized, as well as factors like that. My better half and also I analyzed filmmaking in college. Our company utilize our skill-sets to educate and tell a story. For example, I just recently received an e-mail from a consumer that shared that his grandpa used to steer M1 containers. The consumer talented among those rings to his grand daddy, and also they possessed rather an emotional substitution. It's nice to help customers get in touch with their past as well as create one thing purposeful.Bandholz: Where can individuals purchase a ring coming from you?Ruggiero: ManlyBands.com. Our experts possess images on Instagram, also. I perform Twitter and also LinkedIn.